I’m really excited to be finally announcing this today. I have spent the last 3 months planning a significant change in the way I present and offer prints of my images to my customers. While I have been dropping subtle, and not so subtle hints for the last couple of months I can now finally reveal all. This change has been driven from two distinct sources. The first is in relation to my ongoing journey in refining my vision as a photographer; using the experience I’ve gained over the last several years of selling Fine Art Photographic Prints I have acquired a much better understanding of how best to present each piece. Secondly, and not to put too fine a point on it; my customers are asking me for these changes. So today I’d like to outline some of the most significant changes I have introduced and I will follow-up with more detailed information in the days and weeks to come.
OK, first up is an apology! Last July I launched a new print option which offered my customers an option to purchase prints produced by a print lab in Texas. After several months of research and testing I was both delighted and excited to be able to offer this option as it lowered the cost of entry to owning one of my photographic images. Boy did I get that wrong! Of all my customers since last July just 3 people took up this offer. When I spoke with my customers about this option the resounding response was “why would I?” Or more pointedly “why would I want anything but a hand finished and signed piece directly from the artist?” Light bulb moment! They were so right, what was I thinking? Of course I should be only offering prints that have been personally inspected and signed by me before they are shipped to my customers. After all that’s what Fine Art Photographic Prints should be. So as of today I will only be selling Signed Fine Art Gicleé Prints.
Over the last few years I have offered various sizes and types of prints. Always taking the time to produce high quality archival prints. However generally all I produced was just that, the print. Any of you who have been customers in the past will know that along with the print I also included handling instructions and documentation on how to properly Matte and Frame the artwork. And many, many times customers would ask me if they could order the print pre-matted or pre-framed directly from me. So as of today every single Fine Art Print that leaves my studio will be matted. I am using high quality archival white core mount board, including an under-mount and using only the best materials to mount the print. The great thing is that I have sized almost all prints, excluding panoramic’s, so that they will go straight into standard frame sizes.
As I mentioned above, my customers often request their piece to be framed by me before shipping. While I am always delighted to do this it proved an extra step for my customers to have to email or call me to ask. So as of today each print is offered in a framed edition directly from the shopping cart. Like the Matting above I have taken time to select the right frame to present my artwork in. The frames are a high quality real wood frame with a dark brown finish, 2mm glazing and backing board to ensure my artwork is presented at its best.
As I reformulated the print options I offer, and introduced Matting for all my prints I wanted to ensure that it remained easy for my customers to select the right size to meet their home decor needs. To that end I created new print sizes that ensure that the vast majority of prints purchased from this site will go directly into standard frames. In addition I wanted to use a standard naming convention rather the the previous approach which had some of my customers scratching their heads over actual print sizes vs aspect ratio’s. This has only been made possible because I will matte every print and the sizes shown represent the matte size. As of today you will see 5 print options (both matted & framed) on this site – Companion (12″x10″), Artist (16″x12″), Studio (20″x16″), Gallery (30″x20″) & Master (40″ x 30″).
This may come as little surprise given what I have just outlined above but there is a price increase across the entire range of my Fine Art Prints. However this increase, in line with what I do every year, also ensures customers who have purchased artwork from me in the past continue to see the value of their investment increase. While I wish for everyone to enjoy my prints for what they are it would be remiss of me to ignore that at least part of the reason behind the acquisition of artwork is as an investment, and therefore it should see an increase in its value over time.
The second change is to expose the full cost of postage. Up until today I absorbed much of the cost of postage, only charging an nominal amount. However with the shift to matted and framed prints I can no longer simply roll up a print and send it in a postal tube; which has increased the cost of packaging and shipping. However in addition to this I also inadvertently created some confusion with some customers. When I sell my work at art fairs, etc I would remove the cost of P&P as I did not incur that cost. However this meant I had two different prices for my work, online & art fairs. While I could easily explain the reasons it nevertheless created needless confusion. So as of today this site lists 100% of the cost of P&P seperate to the price of the artwork.
So there you have it, a very brief overview of some pretty significant changes I am implementing as of today. I am truly excited about the direction I am taking and am confident that this is absolutely the right thing to do for my customers. My artwork now arrives to your door ready to hang on your walls if you order a framed print; or, as all prints come pre-matted slot straight into a standard frame. Either option ensures you will be viewing my work in a format that I, the artist, have always intended for it to be viewed.
Over the course of the next few weeks I will be discussing each of these sections in more detail in a number of upcoming posts. I’ll step you through the care an quality materials I use to matte my prints, frame them and even down to the care I take in packaging them so they arrive to you in pristine condition.In the meantime you can pop over to my Photographic Print Sales page for further details.
Any comments, questions, contributions? Leave a comment below or pop me an email, would love to talk to you.
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